Event Branding & Promotion

highlighted skills:
event branding, design, illustration, print production, digital production, promotional materials, event materials, book design, outreach

Front of Invitation

overview / description
Franciscan Mission Service's World Care Benefit and Celebration brings together people from the entire FMS community–members of the board, returned missioners, lay and religious Franciscans, longtime supporters and friends–to celebrate the Franciscan tradition. The evening included hors d’oeuvres, wine, a silent auction, live music, and dynamic speakers. It is Franciscan Mission Service’s biggest fundraiser of the year, with funds going to direct ministry support.
Each year features a theme and spotlight on key members of the Franciscan community: an address from either a current or lifelong missioner, the yearly winner of the San Damiano Award and Fr. Anselm Moons Award, and an esteemed keynote speaker.
specs / deliverables
Printed Invitation to be mailed out to over 4,000. 
An event identity to be translatable across print, digital, social media.
Visual narrative of the event. Within the greater context of FMS' mission.
Various assets to accompany and aid that narrative.
RSVP Card & promotional materials
Event Program to facilitate and guide throughout the night.
Custom Postcard prints to distribute as event gifts to each attendee.
timeline:
Originally, the Annual Event was to be held in the springtime. With that, I started ideating and creating event materials back in February with the theme of DC's Cherry Blossom Festival. However, due to the DC COVID-19 mandates at the time, the event was eventually pushed back to the fall in an attempt for more people to attend in-person/online.
Oak Leaf Asset
Oak Leaf Asset
Pinecone Asset
Pinecone Asset
Acorn Asset
Acorn Asset
Corn Cob Asset
Corn Cob Asset
Green Oak Leaf Asset
Green Oak Leaf Asset
Gingko Asset
Gingko Asset
 Japanese Maple Asset
Japanese Maple Asset
Pumpkin Asset
Pumpkin Asset
Squash Asset
Squash Asset
process / storytime
THEME
Associate Director Meghan Meros and I came up with the theme for the event early on back in February and revisted it when our event date changed to the fall. Meghan wanted to embody some iteration of a DC block party, so with that in mind and thinking about these logistical shifts, we came up with our official theme "Franciscan Fall Festival: Celebrating Our DC home." In year's past, the major emphasis had been on Assisi or international mission. However, this year provided the unique opportunity to highlight the domestic lay-mission DC Service Corps Program that call DC their home for a volunteer year of service. With the theme officially set in place, I was next challenged with what it would / could / should look like.
The Basilica of the National Shrine of the Immaculate Conception
The Basilica of the National Shrine of the Immaculate Conception
The Capitol Builiding
The Capitol Builiding
The Lincoln Memorial
The Lincoln Memorial
The White House
The White House
The Jefferson Memorial
The Jefferson Memorial
DESIGN/IDEATION
Generally, I wanted to get a feel for what this neighborhood looks like. Especially knowing that DC is famous for its various landmarks, I wanted to pay homage to those big buildings that bring so much meaning to the country. In terms of the narrative I was building up in my head, I wanted to recognize that "our DC home" is both these monoliths and the more personal spaces we inhabit. It is this both/and that makes DC so special. 
FMS Volunteer House "Casa San Salvador"
FMS Volunteer House "Casa San Salvador"
FMS Partner Site, The Father McKenna Center
FMS Partner Site, The Father McKenna Center
After illustrating the more widely-known landmarks of our nation's capital, I wanted to draw more personal landmarks to the local Franciscan community, that which has made DC our home at Franciscan Mission Service. With that, I lovingly drew our beloved Casa San Salvador, the FMS formation and volunteer house, depicting our genuine home base here in DC. The international and domestic mission of FMS operates from this Brookland neighborhood in northeast DC. 
Secondly, I wanted to depict the Father McKenna Center, a long-time FMS partner site and staple to the DC community. Over the years, many domestic volunteers with FMS's DC Service Corps program have dedicated countless hours to this center that assists men experiencing homelessness in the DC area. This year in particular, the ministries, volunteers, and staff members of the Father McKenna Center were chosen to be honored with the FMS 2021 Anselm Moons Award, highlighting the living example of Franciscan values and mission. 

Back of Invitation

TRANSLATING ACROSS PLATFORMS
Once the final invitation design was created, I was tasked with expanding those visuals into the digital, social media-sphere. I also had to translate this visual narrative into a cohesive, functional program for the event itself. Due to the nature of my volunteer position, I finished my service year before this event happened, which led me to leaving the various assets to be used by my predecessor as the event approached within their jurisdiction as the new Communications Associate. 
POSTCARDS
In both trying to cut expenses as well as expand the event, Associate Director Meghan Meros and I decided to create custom postcards to give away to each guest. I created multiple designs, but ultimately printed two of them for the event itself. The two designs chosen were of Casa San Salvador, the FMS formation & volunteer house, and the Basilica of the National Shrine of the Immaculate Conception. Both are staples in my mind of the beautiful Brookland neighborhood in NE DC. 

Inside of the Invitation

THE EVENT ITSELF
Skipping many months forward, I was able to attend this event in-person as a guest. I was able to see my hard work come to fruition tangibly. The illustrations and designs I created were scattered and strewn all about St. Francis Hall. It was so incredible to see just how far and wide the ripples of this project expanded. Cardinal Gregory included my visual narrative in his keynote opener, which was such a special moment for me as a Catholic growing up inspired by his ministries and faithful works. This entire project manifested into this night, all of which reaffirmed my passion for this field and communicating so much more than myself. 
San Damiano Award Winner
San Damiano Award Winner
Table Setting of the Event
Table Setting of the Event
End of the Event
End of the Event
Executive Director Liz Hughes & Fr. Joe Nangle Presenting
Executive Director Liz Hughes & Fr. Joe Nangle Presenting
Table setting at the event. Including both program & postcard.
Table setting at the event. Including both program & postcard.
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